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Research papers

The ROI of customer satisfaction research

Market Researchers constantly talk about the need to deliver ROI; but there are few examples showing real figures.This paper aims to show the ROI of BT' extensive Customer Satisfaction programmes which cover the full range of Consumer, SME and Major...

Catalogue: Congress 2008: Frontiers
Authors: Jonathan Wibberley, Phyllis MacFarlane
Company: GfK
September 26, 2008
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Citation

Wibberley and MacFarlane (2008a, September 26). The ROI of customer satisfaction research. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-roi-of-customer-satisfaction-research


Research papers

Flood warning

How can traditional research techniques accurately, yet sensitively and dispassionately capture the impact of a traumatic event on the lives of ordinary people? How do you begin to disentangle a complex, unique and emotionally charged natural...

Catalogue: Congress 2008: Frontiers
Authors: Krishan Lathigra, Philippa Makepeace, Amrita Sood
Company: GfK
September 26, 2008
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Citation

Lathigra, Makepeace and Sood (2008a, September 26). Flood warning. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/flood-warning


Research papers

Megacities as the new frontiers

For the first time in human history, living in a city is the norm; more people live in cities than live in the countryside. The MegaCity is the very embodiment of the teeming metropolis, with all of the opportunities and challenges that such a...

Catalogue: Congress 2008: Frontiers
Author: Nick Chiarelli
Company: GfK
September 26, 2008
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Citation

Chiarelli, N. (2008a, September 26). Megacities as the new frontiers. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/megacities-as-the-new-frontiers


Research papers

Audience value across media

The paper sets out the evolution and impact of a new cross media metric, Audience Value, which has been designed, trialled and developed by the BBC during the past 18 months, and which is now being introduced across the business. The BBC serves the...

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Authors: Nick North, James Holden
Company: GfK
June 1, 2008
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Citation

North and Holden (2008a, June 01). Audience value across media. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/audience-value-across-media


Research papers

Streaming TV: Making the connection

Online TV viewing has proven most dynamic last year. The Netherlands has the second largest broadband penetration in the world and is a forerunner in streaming of TV programmes. The association of public broadcasters NPO includes video on demand...

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Authors: Gerwin Bok, Bas de Vos, Enrico Verhulst, Mariana Irazoqui
Companies: Stichting Kijkonderzoek (SKO), GfK
June 1, 2008
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Citation

Bok, de Vos, Verhulst and Irazoqui (2008a, June 01). Streaming TV: Making the connection. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/streaming-tv-making-the-connection


Research papers

Sustaining personal mobility in the evolving urban living context

The symbiosis of developers (business), government agencies, and consumer desires is entering a new era in the US market, bringing the consumer lifestyle to places it has never been; but one might argue more inline with other global standards. The...

Catalogue: Automotive 2008
Author: Kevin M. Joostema
Company: GfK
March 3, 2008
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Citation

Joostema, K. (2008a, March 03). Sustaining personal mobility in the evolving urban living context. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/sustaining-personal-mobility-in-the-evolving-urban-living-context


Research papers

Market measurement

This paper presents a case study of how GfK NOP is moving one of the UK's major market measurement studies online.In this case study we share our learning and illustrate, with empirical data, the limits and possibilities that panel based research...

Catalogue: Panel Research 2007
Authors: Mike Cooke, Nick Watkins, Corinn Moy
Company: GfK
October 28, 2007
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Citation

Cooke, Watkins and Moy (2007a, October 28). Market measurement. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/market-measurement


Research papers

Do rotten apples spoil the whole barrel?

This paper will examine the nature and probable causes of inattentive or fraudulent respondent behaviour. As researchers, we are constantly aware of the kinds of errors and biases that threaten the reliability and validity of our studies at every...

Catalogue: Panel Research 2007
Authors: Liesbeth Nekkers, Robert van Ossenbruggen, Lex van Meurs
Company: GfK
October 28, 2007
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Citation

Nekkers, van Ossenbruggen and van Meurs (2007a, October 28). Do rotten apples spoil the whole barrel?. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/do-rotten-apples-spoil-the-whole-barrel-


Research papers

Moving offline to online

The paper outlines how the establishment of a new, online audience appreciation panel for ITV has changed the nature of the research process throughout the organisation.Whilst originally envisaged to be a faster offline panel, the sheer variety of...

Catalogue: Panel Research 2007
Authors: Simon Scholes, Christine Connor
Company: GfK
October 28, 2007
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Citation

Scholes and Connor (2007a, October 28). Moving offline to online. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/moving-offline-to-online